About Invicta

Invicta, Latin for “invincible”, was originally founded in Switzerland by Raphael Picard in 1837 and has been crafting for more than a century high quality Swiss Made timepieces, creating a culture of affordable luxury through a perfect mixture of design, quality and reasonable price 


Invicta combines traditional Swiss craftsmanship with cutting-edge 21st century design. Famed for its bold ‘big dial’ designs, Invicta has over 1000 watch styles for men and women, from formal to high fashion. It has become hugely popular in the United States, also among celebrities and professional athletes including Jason Taylor, who teamed up with the brand to create his own line of watches, Jason Taylor for Invicta. The brand’s headquarters are now located in Hollywood, Florida where Eyal Lalo is its active President and CEO, but it’s international distributed in over 42 countries including Hong Kong, and China. 

Every Invicta watch is meticulously constructed with the finest materials and is subject to rigorous quality control and over 300 individual tests. It is one of the few companies certified to use Swiss movement Certification. With over 20 dynamic collections and from five to six new styles launched quarterly, the brand works with the fashion agenda to create cutting-edge designs, making it a natural choice for the fashion forward and seasonally minded. 

Mission Statement

We have held firm to the belief that supremely crafted timepieces can be offered for modest sums. This belief is the founding principal of our flagship and still drives us today. By honoring our convictions, we continue to turn the balance of power for all those who desire it and deliver true timing mastery. May all those who possess our timepieces and pass through our doors experience the quality, value and care in every piece we create as well as the spirit of never-ending possibilities in everything we do.

Mission Statement

We have held firm to the belief that supremely crafted timepieces can be offered for modest sums. This belief is the founding principal of our flagship and still drives us today. By honoring our convictions, we continue to turn the balance of power for all those who desire it and deliver true timing mastery. May all those who possess our timepieces and pass through our doors experience the quality, value and care in every piece we create as well as the spirit of never-ending possibilities in everything we do.

Innovation

Invicta has set a timing precedent as masters of case complications. We have taken the meticulous art of case construction to new levels. The expertise and execution in design and case construction is intrinsic to our innovative reputation and style.Still privately owned and operated, our founding principle and ideology resides at the core of all Invicta creations. In setting a criteria for exceptional standards, Invicta maintains their objective by successfully satisfying consumers and collectors alike at any price point.

Innovation

Invicta has set a timing precedent as masters of case complications. We have taken the meticulous art of case construction to new levels. The expertise and execution in design and case construction is intrinsic to our innovative reputation and style.Still privately owned and operated, our founding principle and ideology resides at the core of all Invicta creations. In setting a criteria for exceptional standards, Invicta maintains their objective by successfully satisfying consumers and collectors alike at any price point.

Embracing

Technical achievement expressed through ingenious design, seamlessly turns fans into dedicated collectors. Over half of Invicta consumers own 10 or more Invictas while we gain over 100,000 new such collectors annually. Because of this growth and the excitement generated amongst our collectors, we have created the Invicta Collectors Club. The Invicta Collector’s Club offers the loyal treatment for our most dedicated collectors. When a collector joins, they receive a sought after favorite, the Invicta High Impact Dive Case as well as access to special promotions designed specifically with our members in mind.

Embracing

Technical achievement expressed through ingenious design, seamlessly turns fans into dedicated collectors. Over half of Invicta consumers own 10 or more Invictas while we gain over 100,000 new such collectors annually. Because of this growth and the excitement generated amongst our collectors, we have created the Invicta Collectors Club. The Invicta Collector’s Club offers the loyal treatment for our most dedicated collectors. When a collector joins, they receive a sought after favorite, the Invicta High Impact Dive Case as well as access to special promotions designed specifically with our members in mind.

High-Quality

Utilizing high-quality materials generally found only in high-priced brands, Invicta generated tremendous intrigue winning over enthusiasts and retailers while confounding competitors. From skeletonized movements to a unique gold layering technique to exceptional construction, Invicta has become one of the most technically capable watchmakers in the world.

High-Quality

Utilizing high-quality materials generally found only in high-priced brands, Invicta generated tremendous intrigue winning over enthusiasts and retailers while confounding competitors. From skeletonized movements to a unique gold layering technique to exceptional construction, Invicta has become one of the most technically capable watchmakers in the world.

Mission Statement

We have held firm to the belief that supremely crafted timepieces can be offered for modest sums. This belief is the founding principal of our flagship and still drives us today. By honoring our convictions, we continue to turn the balance of power for all those who desire it and deliver true timing mastery. May all those who possess our timepieces and pass through our doors experience the quality, value and care in every piece we create as well as the spirit of never-ending possibilities in everything we do.

Innovation

Invicta has set a timing precedent as masters of case complications. We have taken the meticulous art of case construction to new levels. The expertise and execution in design and case construction is intrinsic to our innovative reputation and style.Still privately owned and operated, our founding principle and ideology resides at the core of all Invicta creations. In setting a criteria for exceptional standards, Invicta maintains their objective by successfully satisfying consumers and collectors alike at any price point.

Embracing

Technical achievement expressed through ingenious design, seamlessly turns fans into dedicated collectors. Over half of Invicta consumers own 10 or more Invictas while we gain over 100,000 new such collectors annually. Because of this growth and the excitement generated amongst our collectors, we have created the Invicta Collectors Club. The Invicta Collector’s Club offers the loyal treatment for our most dedicated collectors. When a collector joins, they receive a sought after favorite, the Invicta High Impact Dive Case as well as access to special promotions designed specifically with our members in mind.

High-Quality

Utilizing high-quality materials generally found only in high-priced brands, Invicta generated tremendous intrigue winning over enthusiasts and retailers while confounding competitors. From skeletonized movements to a unique gold layering technique to exceptional construction, Invicta has become one of the most technically capable watchmakers in the world.